Day after day I come across terrible websites. I don’t mean to sound like a web snob, but it’s really not that hard to produce something above average because the average website isn’t good.
Sometimes it’s almost encouraging to see so many bad websites because it makes you feel good about your own.
But how can you be sure you’re not part of the problem?
I bet you had your website vetted by your closest friends and family members and I’m sure they all told you it’s wonderful. But have you ever stopped to consider that they might be telling you what you want to hear? Let’s be honest… We love them but they probably don’t know what they’re looking for.
There are a lot of people out there who have painfully bad websites and they don’t even know it.
But if you can’t rely on your friends or family because they’re too nice or just don’t know what to look for, what can you do?
For starters, here’s a checklist of 9 key things to make sure your website doesn’t suck. They’re ALL important, but I’ve listed them from least important to most important so you can see what you need to start fixing first.
9. Quality images
Bad images make you look unprofessional. When I say bad, I especially mean grainy, or poorly sized imaged.
With cell phone cameras being as good as they are, and quality DSLR cameras being as cheap as they are, there’s no excuse for bad quality, low resolution images.
If you’re really not a photographer, spend a few bucks on some stock photos. Quality images make a big difference.
It’s kind of like a job interview. If asking standard questions to the candidates, they all tell you they are the best for the job. It’s not until you get to the personal questions that you get a glimpse of their true personality.
You can tell people all day that your company, product, or service is the best but you need to find a way to show them your true personality.
The most frequently visited page (after the homepage) is the “About Us” page. Use it as your avenue to let people know what you’re about.
7. Social links
It’s ok to have a few social media icons, just keep in mind that you want to send people from social media to your website, not the other way around.
Keep your sales funnel in mind. Everything should be driving people to your website, which where conversion happens.
6. Good User Experience
If you have something you want your visitors to see or do, it needs to be presented very clearly on the homepage, not hidden in a bunch of text.
De-clutter your website and make the Call to Action very obvious and easy to understand so your users have the best experience possible.
5. Accurate Information
Make sure people can find everything they need to know including hours, contact information, and your location. Consider making this available on the homepage, and make sure it’s CORRECT!
Don’t ever assume that people will go beyond the homepage to find what they’re looking for.
As an added bonus, having these on the homepage helps you cut down from the number of additional pages you need, which simplifies your website.
4. Testimonials or Portfolio
You’ve got to have testimonials or some kind of portfolio. If your testimonials are outdated, get new ones or simply remove the dates. Make sure everything looks current, and very professional.
If you’re doing a portfolio, remember #9: Quality Images. It has to look professional!
3. Mobile Design
People don’t realize that more than half of their traffic this year will be from a mobile device. So you better make sure your website is responsive, which means it will automatically adjust to the screen size of the visitor.
2. Search Engine Optimization
The first 4 results on Google get 70% of the traffic, and only 2% of people ever go beyond the first page of search results.
So how can you rank? You can set up a Google Adwords campaign and pay to rank for certain keywords, or you can go the organic route and optimize your website using Yoast SEO.
Yoast is the #1 SEO plugin for WordPress, and it’s what I use for all my websites.
1. Lead generator
People come and go from your website every day. Some become customers, but others don’t.
So how can you convert the people who didn’t buy? Try offering some sort of free incentive to get their email address so you can market to them through an email campaign.
Free incentives can be:
- An eBook
- A PDF infographic, checklist or guide
- A promotional discount code
- Access to a video or course
The list goes on.
How I can help you
As blunt as it might sound, I want to help you find out if your website sucks, so you can fix it.
I realize it might be hard to know exactly what you need to change, so for a limited time I’m offering to review your website and let you know what you need to fix for FREE.
I will personally go to your website and review up to 5 pages. Then I’ll send you a list of my thoughts, along with recommendations for how to improve.
If you’re ready to hear the truth and stop replying on what your friends and family have told you, let me give you my expert opinion. Sign up below to get started.