I’m sure by now you’ve heard of Google Analytics. If you haven’t, just know that it’s the most powerful FREE tool you can use to monitor the activity on your website and collect data. So what kind of data are we talking about. We’re talking number of visits to your website, the average length of the time spent on your website, the average number of pages viewed. The time and location of the visitor. You can even see details like exactly what devices people are using to view your website. And all that I just mentioned is just the tip of the iceberg.
Knowing this kind information about your website is super important. This is how you know whether or not to focus more resources on mobile optimization, change up your advertising methods, or make structural changes to your website to boost engagement.
It’s really hard to make educated decisions about your website without analytics. Basing your decisions off of real numbers can help you make calculated moves and set specific goals, rather than just guessing or hoping your tactics will work.
Google analytics can be intimidating, but even if you don’t understand all the numbers you’re looking at, it’s important to start tracking data now so you can review those numbers or let someone else review them down the road. The more data you have, the more information you have to work with.
Today I’m going to show you how to setup Google Analytics and sync it with your WordPress website.
To start, the first thing you need to do is go to http://google.com/analytics. Google Analytics is free, however you’ll need to sign in with a gmail account. Click “Sign In” in the right-hand corner of our screen and enter your account information.
Once you’re logged in, you’ll see your Dashboard. To add your website to your account, click “Admin” on the navigation menu.
Under account, click “Add New Account”. Here you can create an account name, website name, and enter your website’s url. You can also select your industry, country and timezone. When you’ve finished all that, click “Get Tracking ID”.
After you’ve agreed to the terms of service, you’ll be taken to a page with your tracking ID. This page gives you a bunch of code to copy and paste into each page of your website that you want to track. But if you’re using WordPress there’s an easier way to track all your pages without having to use any code at all.
To do this, open a new tab and log into your WordPress Dashboard.
Hover over “Plugin” and click “Add New”.
Using the search tool, enter “Simple Google Analytics Tracking”. We’re looking for the plugin by Dustin Doyle
Once installed and activated, find the plugin on your plugins page and click “Settings”.
Now all you need is your enter tracking ID. Go back to your Google Analytics account and copy the Tracking ID from the top of the page. It should start with UA followed by a series of numbers. Now, go back to your WordPress account to paste into the field and click “Save Tracking ID”.
Now your website is ready to start collecting data. When you go back to Google Analytics, you’ll see the website you just added on your home screen. When you click on it, click “All Website Data”. This is where you’ll find all the information for your website.
Keep in mind that it will take a day for any data to appear, but once it does you’re on your way to making better decisions, based on the valuable data you’ll learn from your Google Analytics account.