Time is money. We’ve all heard the phrase. This means that you shouldn’t waste time because if you do so, you’re wasting money too. So when it comes to building your website, you have two choices.
A) Spend your own time learning how to build a website
B) Pay someone to build it for you
The choice seems obvious. Just pay someone to get it done, right?…
Here’s the tricky part
With everything, there are pros and cons. The pro’s for paying someone to build your website are clear: You’ll save on time, which can be used to continue to build your business.
The obvious con is that paying someone to build your website can be expensive. You have to pay a qualified individual or company hundreds, maybe even thousands of dollars to get you a “finished product”, that probably looks and functions a little different than you hoped.
But there is a much more serious con. As a web designer, listen to me when I tell you – there are many hidden costs associated with having your website built.
Here’s what I mean:
Website’s take maintenance. There are constantly upgrades that need to be done to themes, plugins, and your web platform software as well.
But beyond that, you are going to need to make basic changes to your website at some point, right? Maybe change a few words, change some prices, add some testimonials, etc.
You don’t want to crawl back to that designer or design firm and throw more money their way just to make some simple changes. And they might try to put you on a monthly payment program to cover small changes like this, but you’re going to be overpaying. I promise.
When does it make sense to pay a web designer?
Certainly there has to be a point where the benefits outweigh the cost.
That’s true. When you start earning a certain amount of money from your website, it does make sense to hire someone to manage it for you. And if you project that your website is going to bring in big dollars for you right away, then maybe it does make sense to hire someone to build it. So let’s find the break even point.
According to the Executionists, a simple informational website includes:
- Social Media links and feeds
- A Blog
- An email newsletter signup
- Other minor features: calendar, gallery, slideshow, etc.
Sounds pretty basic right? They estimate $7K-11K for a website like this.
Find the break even point
The math is simple. Let’s look at your average order value. If your average customer buys $70 worth of product, it will take you 100 sales to break even on a $7K website.
If your average order is $3.5K, you break even after two sales.
So it really depends on your business. If you’re doing big business online, then hire someone and get it done. But if you’re a smaller company pulling in less money, you should consider learning to do it yourself.
Learning how to do it yourself
The internet has SO MANY resources available, but sometimes too much information can be overwhelming and actually hurt instead of help.
When I was working with clients, I needed an easy way to teach customers how to manage their website that didn’t take up my time. So I created a simple video training course that walks them through everything from top to bottom in under 30 minutes.
The course was about managing a website, but in order to make it a full service course I also included a lesson on how to build a website from scratch.
Basically, my course shows people exactly how to build their website and manage it in under half an hour. It’s really that simple to get started.
Watch this video
Listen, if you have an online business, your website IS your business.
If you had a brick-and-mortar storefront, you wouldn’t want to have to stand outside waiting for someone to come along with a key to let you and your customers inside.
That’s basically what you’re doing when you have a web designer build your website. They hold the keys to your business. You and your customers are solely reliant on them. If it makes sense for your business, sign up for the free course and you can get started right away.
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